Marion Minor
President and CEO
JQ Publishing,
a division of M2MEDIA360

 

Facets - July/August 2008

The Fine Art of Fine Arf

Fine ArfAfter 14 years building a collection of chunky, oversized charms for dog lovers, Fine Arf has decided to go miniature.

The brand has recently introduced its miniature dog breed collection, available in both gold and sterling. The size of the charms may be smaller, but the brand continues to maintain its high standards for classically handcrafted jewelry.

Sterling Scottie cuff from Fine Arf, retail: $250.

“By reducing the dogs,” a brand spokesperson said, “we can now move away from dangle charms and get more creative with the breed imagery. We love the idea of ‘black and white,’ so we are using highly polished sterling for the white, with oxidized silver and rubber cord offering the black.” Never wanting to be only a maker of “doggie jewelry,” Fine Arf has always sought the most unique yet wearable solutions to honoring pets of all kinds. (www.finearf.com)

 

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